Running a business Facebook account is completely different from running a personal account. In a business profile, you have a dedicated page solely for your followers, and you post content relevant to their interests. All this is done chiefly to promote your brand and increase its visibility.
But, the challenge with it is – at what time will your audience be looking at the content you are posting. This fact matters a lot, like the things you post may get old and appear at last in their news feed by the time your audience or viewers come online. It is also possible that they just don’t see your posts. To make your posts visible to them, you must select the best time to post on Facebook.
When Should You Post On Facebook To Maximize Your Engagement?
The Facebook posting times vary depending upon the type of industry your firm operates in. Different businesses have different peak timings, which means the time when most of their followers see their posts. So, to know the best timings suitable for your firm, give a read to the content given below.
- Business to Consumers (B2C)
The best time to post on Facebook for a B2C business is during the office break timings and at the end of the working day. The timing that best suits such audiences is from 9 AM to 10 AM in the morning, 2 PM to 3 PM in the afternoon, and after 6 PM or 7 PM in the evening. It has also been noticed that such consumers are more likely to pay attention to their posts on the weekends (Saturdays & Sundays).
- Business to Business (B2B)
The niche audience of these types of firms is mostly the other businesses and industries. So, it’s obvious that they will be having the peak visibility time on their Facebook posts, mostly during office working hours. The timings suitable for them are from 9 AM to 6 PM.
- Media Groups/ Brands
The most successful Facebook posting timings for the Media Groups are at the time of News Bulletins of the day. And they can also think to post anytime during the evening. There is also a particular case with these types of firms. They will get attention, whatever the day or time if what they have posted is of utmost importance.
But, there is one rule which the media groups should always pay attention to. They should always post new and fresh news; there is no space for the old news items in the media industry. If they want to survive, move forward, and keep their customers happy, then it should be the mantra of their working schedule.
- E-Commerce Businesses
The best timings for the E-commerce brands to post are almost similar to that of the B2C channel businesses. They also get the most hype in the content which they upload during the Evening and the Lunchtimes.
- Healthcare Industries and Brands
Health-conscious people mostly wake up early in the morning and also work out during the evening time. So, your content should be scheduled when they can see it before doing these activities. In this case, the most suitable time to post would be from 6 to 7 in the morning and evening.
- Educational Brands
While posting for the students, it should be kept in mind that they are night owls. They mostly tend to check their Facebook profiles at night time or during the evening. So, the posts must be scheduled keeping in mind these things. You should schedule the posts from 7 PM to 9 PM or at late night between 12 AM to 2 AM.
- Non-Profit Organizations
Non Profit Organizations make posts mainly to collect funds from their supporters. They should make posts when their supporters are free so that they can take out time to make some donations. The postings for such organizations should be made mostly at the Weekends and in the evening during the normal days after 7 PM.
Choosing the correct timings plays a significant role in increasing your post’s engagement. If you wish to increase the number of your viewers, you must pay attention to other marketing strategies too. Infoneo is a leading and the best digital marketing company which can help you with the same. Take your business to the extreme heights! Contact us today through our email info@infoneotech.com or make a call to us at 9711397694. We would be delighted to assist you.
