The 21st century is marked by a massive boom in online buying and selling. Therefore, in today’s digital world, it is a must for a seller to adapt to eCommerce. It ensures the accessibility of their products to buyers which facilitates growth for their business.
It is the most convenient way to sell merchandise. However, all business needs an efficient eCommerce catalog management. This does not come without some challenges. One thing on which most online sellers can agree is, how difficult it is. Product listing and categorizing can sometimes be more challenging than it looks. It can be a long and tedious task that can be quite tiresome. Since it’s a long way from suppliers to buyers, fool-proof catalog management is important for the business to expand. But no need to panic since this blog will also provide you with the best solution you can find online!
First, let us understand why is catalog management a major concern for any eCommerce.
Why is an efficient product catalog needed?
A catalog consists of listings of numerous products (SKUs), which can be quite burdensome. Proper listings and categorization are essential for accurate and good-quality data. One way of ensuring this is by opting for product catalog services. The outcomes achieved of these services are:
· Efficient Search Engine Optimization (SEO) – This makes sure that your product pops up in the search engine. It helps in bringing more buyers to the brand.
· Better consumer experience – A good catalog facilitates better product navigation according to categories. Through this, buyers can easily find the products as per their requirements.
· More potential buyers – If the catalog is adequate, it would generate better product recommendations to increase their reach.
· Faster go-to-market time – This benefits businesses to quickly update and expand their catalog. It saves time for sellers in putting out their products in the market.
· Better inventory management – When the catalog is maintained accurately, it is easier to track the inventory needs. It also helps and simplifies financial reporting.
There are many companies that offer eCommerce catalog management services in India. These services help in tackling the challenges that may arise for sellers.
Challenges faced while managing eCommerce catalog
Here are some common challenges faced by most sellers while managing their eCommerce catalog:
Maintaining up to date Product Listing
Many online sellers have to maintain and update their SKUs on a regular basis. This is due to changing prices, adding new products and some other reasons. This activity takes away the time and efforts which could have been used for other principal activities. This disrupts the workflow and slows down the day-to-day working of more crucial operations of the business.
Keeping up with Multiple Channels
Listing products on multiple channels can be troublesome for sellers. Different sales channels have different ways of listing them. For example, the product categories of Amazon and eBay may not be the same. This requires careful examining of all product data according to the requirements of various channels. This can lead to messy and faulty product information, if not done carefully.
Handling Third-Party Supplier Data
Products are usually not sold directly from suppliers to buyers. This can lead to misinformation about the product. Vendors usually supply products with the smallest amount of information. The data can also be in the wrong format or incomplete. These errors are needed to be fixed before publishing any product online. This is a complicated and lengthy process for sellers and hinders the plain sailing of the business.
Diversifying Product Catalog
If the product catalog is already in poor quality, adding new varieties of products can be tormenting. To diversify the catalog, the seller needs to clean and rectify the existing data. If not, they have to live the existing poor-quality data. This discourages many sellers from expanding their product catalog and thwarts the growth of their business.
Managing Complicated Product Structures
Not all items are able to fit into the normal catalog structure. Some products may require special catalog structures. Sellers may have to deal with types/variations of the same product. For example, some products may be available in various sizes and colours. This might prove to be problematic while organizing data for some enterprises. It can also hamper the operations like inventory management.
The above-mentioned challenges can be intimidating for a growing business. But no need to get worked up when you can take the best catalog services from an experienced company!
Infoneo Technologies is a leading firm offering eCommerce catalog management services in Noida. It provides quality services to maintain and regularly update product data. It helps you to maintain an exceptional catalog, accurate to every minute detail. Infoneo is the best decision you could make for your business to flourish!
